Lifecycle Marketing Platform

The Lifecycle Marketing Platform That Runs on Live Behavior

Send the right message at the right moment. Build campaigns triggered by what customers actually do– delivered in-product, where they're already paying attention

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The best product experiences use appcues

Appcues turns your product into your most powerful marketing channel.

Build lifecycle campaigns that run inside your product, triggered by what customers actually do, not just what you hope they'll open. Your product is the most relevant channel you have. Most teams barely use it.

CAMPAIGNS

Build it once. Reach the right customer, at the right moment.

Define your campaign goal, set the behavior trigger, and publish. Appcues handles delivery: whether that's an in-app modal, tooltip, banner, or announcement– based on what each customer does in your product.
SEGMENTS

Precision targeting based on real product behavior.

Build audience segments from product actions, attributes, and lifecycle stage. Run hyper-custom campaigns for your profiles, each personalized to where they are in the journey, without building it a hundred times.
IN-APP EXPERIENCES

Every format, for every moment in the lifecycle.

Flows, banners, launchpads, surveys, and more: Appcues has an in-app format for every stage of the customer journey. Build awareness in-product, drive adoption, collect feedback, and prompt advocacy, all without leaving your product.
APPCUES AI

From idea to live campaign in minutes.

Describe what you want in plain language. Appcues AI drafts the experience, segments the audience, and recommends optimizations. Your team reviews and approves before anything goes live.

“Easy to use, seamless integration, and a workflow game-changer”

Verified G2 Review
Computer & Network Security sector

Why customers prefer Appcues

SPARK INNOVATION

A decade of building for growth

We've spent years driving powerful results for our customers.

Pricing

A faster, clearer, and sharper platform

AI that handles the heavy lifting, surfaces what matters, and helps teams make better decisions faster.

Team

Real people, invested in success

Our team of hands-on experts are deeply invested in helping you avoid roadmaps and let you grow.

See it in action.
Book a 30-minute chat with our team.

We'll show you how Appcues runs lifecycle campaigns for teams like yours.

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Free trial available after a call with our team. Most campaigns are live within 2 weeks.
Build Experiences that Move People 
See what's possible with Appcues.
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