Are you guiding employees through internal software, or engaging the customers who pay you? WalkMe was built for the first job. Appcues was built for the second.
WalkMe was built to help employees navigate internal software. Appcues is the customer engagement platform for teams who need every launch to land.
Teams come to Appcues for every job that touches a customer and grow from one use case to many on the same platform.
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Prompt-driven UI means your team works in plain language, not forms and menus. Appcues AI builds, analyzes, and optimizes in the background, and a Knowledge Hub holds your brand and product context once, so every draft and recommendation already knows what you're trying to do
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Simple, all-inclusive plans. AI, analytics, and unlimited seats on every plan. Every feature regardless of size. Pricing scales with usage, not with how many teammates you want to involve.
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Consultative sales. Premium support packages. Dedicated relationship managers for enterprise accounts. And proven engagement plays built from over a decade helping marketing and product teams drive real growth.
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Have another question? Check out Appcues Docs!
Is WalkMe only for employee experiences?
+Primarily, yes. WalkMe was built for enterprise employee adoption. It can technically overlay on any web app, but its design philosophy, pricing, and roadmap center on internal software training– especially since SAP's acquisition.
Does Appcues replace WalkMe?
+For customer-facing engagement, yes. With a low-code builder your team can own and substantially lower total cost. If you also use WalkMe for internal employee training, some teams keep it for that job and run Appcues for customers.
How does pricing compare?
+WalkMe averages around $79,000 per year (Vendr), typically on multi-year contracts, with professional services on top. Appcues offers simple, transparent packages with AI, analytics, and unlimited seats included on every plan.
Do I need developers to use Appcues?
+A developer installs a code snippet once. After that, non-technical teammates build, publish, and iterate independently.
Can I migrate from WalkMe to Appcues?
+Yes! Teams typically audit existing content, run parallel Flows in Appcues, and expand incrementally. It's low-risk by design, and our team guides the whole transition.
What does SAP's acquisition of WalkMe mean for me?
+SAP acquired WalkMe in September 2024 for ~$1.5B to drive adoption of SAP products. If you're using WalkMe for your own customers, it's fair to ask where that use case now sits on the roadmap.
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