Core Focus

Primary Use Case

Built for

Who builds

Targeting

Analytics

Pricing

The bottom line

Get every release adopted inside your customers’ workflow

Drive adoption, engagement, and expansion

Product, product marketing, and CS teams who own whether what ships gets used

Product ops, PMMs, and CS ops launch and adjust without a sprint. Product sets the guardrails.

By role, account, and behavior, so each person sees the part of a release that fits their job

Appcues finds where people stall, suggests what to build, and drafts it. Your team approves everything. Included on every plan.

Impact and Uplift next to every experience, measured against control groups

Simple packages: AI, analytics, and unlimited seats included on every plan

Best for teams shipping faster than customers can absorb

Understand product usage, then guide it

Product analytics and in-app guidance

Product teams who analyze usage and build guidance themselves

Product teams

By user and company data; segments capped on Starter, unlimited from Growth

Lia AI agent on every plan, credit-based

Autocapture, funnels, paths, and session replay from Growth

Published tiers from $299/mo; mobile, session replay, and warehouse sync are add-ons*

Best for teams that can’t yet see how people use their product*

See the difference live

Book a call

From first login to renewal

Teams come to Appcues for every job that touches a customer and grow from one use case to many on the same platform.

User Onboarding

Onboard new users and guide them to their first meaningful moment of value

Trial Conversion

Turn more trials into paying customers with in-product nudges
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Feature Adoption

Drive adoption of new or underused functionality
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Product Launches

Announce new features to active users from inside your product

Product Feedback

Collect in-product feedback through NPS and custom surveys

Product Development

Use behavior and feedback to understand what to build next

Upsell & Cross-sell

Guide users toward higher-value actions to support expansion
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Reviews & Referrals

Encourage customer referrals and third-party reviews
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Mobile Engagement

Native-looking experiences and push notifications on iOS, Android, and cross-platform apps

Why customers prefer Appcues

Speed

Launch it, land it, prove it.

Prompt-driven UI means your team works in plain language, not forms and menus. Appcues AI builds, analyzes, and optimizes in the background, and a Knowledge Hub holds your brand and product context once, so every draft and recommendation already knows what you're trying to do

Pricing

No tiers, no add-ons.

The full platform comes on every plan: AI, analytics, and unlimited seats, with no features gated to a higher tier. Pricing scales with usage, not with how many teammates you want to involve.

Built-In Knowledge

A partner in your corner.

You get a dedicated team that stays with you through setup and beyond, with no ticket queue. You also get engagement plays built from over a decade of helping product and marketing teams grow.

Reach people mid-task, not in a dashboard

Target by role, account, and behavior.

Adoption happens when a user reaches the screen where a feature matters. Appcues puts Flows, Checklists, Pins, Banners, and Embeds right there. A service advisor and a dealership GM need different things from the same release, and each one sees the part that fits their job.

Userpilot targets by user and company data, with segments capped on its Starter plan.

Launch AI features people trust

Answer “do I trust this?” before they drop off.

Introduce an AI feature where it appears. Explain what it does and doesn’t do, show what good input looks like, and ask in-app whether it helped. Trying it becomes a guided first experience, not a quiet drop-off.
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Userpilot’s Agent Analytics measures your AI agent after people use it. Appcues covers the moment before, when they decide whether to try it.

Know if the launch landed

Cause, not correlation.

Impact and Uplift sit next to every experience, and control groups show what would have happened without it. When leadership asks whether the AI feature drives revenue, you can answer this week, not next quarter. Userpilot goes wider on general analytics, with autocapture, paths, and session replay. Appcues answers the question you get asked most: did what we shipped work?

Switching from Userpilot is simpler than you think

1. Audit:

Sort which Userpilot flows are driving adoption and which are still running because no one turned them off. (We’ll help.)

2. Run in parallel:

Keep Userpilot live while you rebuild your highest-value Flows in Appcues. It takes a single snippet and about an hour of technical time. Behavior tracking starts on install, and events backfill once you define them.

3. Expand:

Add role-based targeting, control-group measurement, and follow-ups across in-app, email, and push. Hands-on partnership, guided onboarding, and strategic investment come with every plan. You never buy service hours to get unstuck.

FAQs

Have another question? Check out Appcues Docs!

Does Appcues have session replay?

No, and that's on purpose. Replays show you one person at a time, so you end up watching hours of footage to spot a pattern. Appcues user journeys (Sankey-style path reports) show how everyone moves through your product: where they go next, where they loop back, and where they drop off. Then you can put a Flow or Pin right at that drop-off and measure whether it worked.

Can Appcues help us launch our own AI features?

Yes. Introduce the feature in context, set expectations by role, and ask users in-app whether it helped. Then measure whether it changed behavior.

Does Appcues include product analytics?

Yes: funnels, trends, retention, and custom dashboards. User journeys and the newest dashboards are rolling out with the new Appcues app.

Do I need developers to use Appcues?

A developer installs a code snippet once. After that, your team builds, publishes, and iterates without a sprint.

Is there a free trial?

Yes, after a short call with our team.

Is AI extra?

No. Appcues's multi-agent system is included on every plan.

See how Appcues works for your team

Book a demo and we'll show you your use case.