Core Focus

Primary Use Case

Built for

Who builds

Targeting

Analytics

Pricing

The bottom line

Make product launches land with your customers

Drive adoption, engagement, and expansion

Marketing and product teams who collaborate on making sure what gets shipped gets used

Marketers and PMs directly, with a plain-language, low-code builder

Precision segments from product behavior and customer attributes, triggered in real time

Full AI capabilities and a complete team of agents on every plan, with outputs you can easily adjust

Campaign lift measured against control groups, plus MCP access from Claude or ChatGPT

Simple packages: AI, analytics, and unlimited seats included on every plan

Best for cross-functional teams focused on making sure every release turns to revenue

Measure product usage to inform the roadmap

Product analytics as a system of record

Product and data teams making roadmap decisions

Product teams, often with CSS or developer help to match your brand

Segments built on tagged pages and features, mostly in-product

Leo answers questions about your product data. Agent Analytics is a separate paid package

Deep usage data, frustration signals, and guide benchmarks

Module-based; ~$48.6K median annual contract

Best for product orgs using usage data to steer the roadmap*

See the difference live

Book a call

From first login to renewal

Teams come to Appcues for every job that touches a customer and grow from one use case to many on the same platform.

User Onboarding

Onboard new users and guide them to their first meaningful moment of value

Trial Conversion

Turn more trials into paying customers with in-product nudges
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Feature Adoption

Drive adoption of new or underused functionality
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Product Launches

Announce new features to active users from inside your product

Product Feedback

Collect in-product feedback through NPS and custom surveys

Product Development

Use behavior and feedback to understand what to build next

Upsell & Cross-sell

Guide users toward higher-value actions to support expansion
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Reviews & Referrals

Encourage customer referrals and third-party reviews
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Mobile Engagement

Native-looking experiences and push notifications on iOS, Android, and cross-platform apps

Why customers prefer Appcues

Speed

Build it, ship it, prove it.

Prompt-driven UI means your team works in plain language, not forms and menus. Appcues AI builds, analyzes, and optimizes in the background, and a Knowledge Hub holds your brand and product context once, so every draft and recommendation already knows what you're trying to do

Pricing

No nickels or dimes.

Simple, all-inclusive plans. AI, analytics, and unlimited seats on every plan. Every feature regardless of size. Pricing scales with usage, not with how many teammates you want to involve.

Built-In Knowledge

A partner in your corner.

You get a dedicated team that stays with you through setup and beyond, plus white-glove migration if you want it. There's no enterprise-tiered ticket queue. And you get engagement plays built from over a decade of helping marketing and product teams grow.

Know what worked, not just what moved

Campaign lift, measured against a control group.

Plenty of tools will tell you activation went up 6% last quarter. Appcues tells you which campaign did it. You group experiences into Campaigns and Tactics, tie them to an objective, and measure each one against a holdout.

In Pendo, you get guide-level stats and benchmarks, which help you move fast. They don't tell you whether your campaign caused the change.

AI that builds the fix

From "where are users stuck?" to a live experience.

Appcues spots the drop-off, recommends a play (an Embed in an empty state, a Checklist for session two), and builds it for you to review and publish. Then it learns from the results, so each cycle is sharper than the last.
Pendo's Leo answers questions about your data. Building the fix is still on you.

Marketing ships weekly, no engineer in the loop.

Brand-native without the CSS.

Install one JavaScript snippet, add the Chrome Extension, and you're building in plain language. Experiences match your brand out of the gate. If your trial messaging isn't converting, rewrite it at 2pm and have it live by 2:15.

Switching from Pendo is simpler than you think

1. Audit:

Sort which Pendo guides are doing real work and which are still running because no one turned them off. (We'll help.) Most teams find the audit takes longer than the rebuild.

2. Run in parallel:

Keep Pendo live while you rebuild your highest-value Flows in Appcues and check that the numbers agree. It's a single snippet and about an hour of technical time, and behavior tracking starts on install. Events backfill once you define them.

3. Expand:

Add control-group testing and lifecycle campaigns across in-app, email, mobile, and push. Hands-on partnership, guided onboarding, and white-glove migration come with every plan. You never buy service hours to get unstuck.

FAQs

Have another question? Check out Appcues Docs!

Can Appcues replace Pendo's product analytics?

For most teams, yes. Appcues tracks behavior from install, with trends, funnels, retention, and dashboards. If you need Pendo's deepest usage data (rage clicks, dead clicks, per-app governance), Appcues can also run alongside it.

We already use Amplitude, Mixpanel, or Heap. Where does Appcues fit?

Your analytics tools show what users did. Appcues acts on that behavior and shows whether your campaign worked. It integrates natively with Mixpanel and Heap, so you're not paying twice for the same analytics.

How long does switching take?

Teams are commonly up and running in days, with campaigns live within two weeks of onboarding.

Do I need developers to use Appcues?

A developer installs a code snippet once. After that, non-technical teammates build, publish, and iterate independently.

Does Appcues support approval workflows?

Appcues keeps publishing simple, and every AI-built experience needs a person to approve it before it goes live. If you need multi-role approval chains, let's talk through your setup.

Is AI extra?

No. Appcues's multi-agent system is included on every plan.

See how Appcues works for your team

Book a demo and we'll show you your use case.