Create More Successful Customers

Improve engagement for less than $0.02 / customer


Yearly (1 month free)


$99 / month

$90 / month

Up to 1,000 MAU’s

Up to 1,000 MAU’s

Create unlimited flows

Target with user properties


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No Credit Card Required


$299 / month

$275 / month

Up to 4,000 MAU’s

Then $29 / 1k extra

Up to 4,000 MAU’s

Then $29 / 1k extra

Everything in Bootstrap, plus:

Multi-User accounts

Email & chat support

No Appcues branding

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No Credit Card Required




Infinite MAU’s

With friendly pricing at scale

Infinite MAU’s

With friendly pricing at scale

Everything in Growth, plus:

Custom invoicing & SLAs

Dedicated account manager

Admin controls & permissions

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No Credit Card Required

All plans include integrations with Segment, Mixpanel, KISSmetrics, HubSpot, Google Analytics, and other tools you use.

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Frequently Asked Questions

How do you define monthly active users?

MAUs are calculated as the total number of users who sign in to your platform in any given month. We don't charge you for dormant users who may be in your database but don't log any activity during a given month.

What happens if I exceed the MAUs allowed under my current plan?

If you exceed your plan, we'll keep all of your Appcues running and will automatically upgrade your account or charge you a prorated overage, whichever is cheapest for you, at the next billing cycle.

Our application has greater than 20k MAUs. Can I use Appcues?

Of course! Appcues is built to scale to tens of millions of users. Shoot us an email at to learn about enterprise pricing.

Can I try Appcues before committing to a plan?

Yes. All Appcues plans come with a free trial and no credit card required. Your trial gives you the ability to show Appcues flows up to 100 times. However, we are currently offering your first 14 days as unlimited. So go here to start your free trial now.

"Appcues is so powerful because it allows us to build our product marketing campaigns into a user’s natural workflow."

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Jeffrey Vocell

Product Marketing Manager, HubSpot

Jeffrey Vocell, Product Marketing Manager, HubSpot

"We've found that users getting through the Appcues onboarding sequence have higher median retention rates than those that just get our email onboarding sequence."

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Morgan Brown

Growth Driven COO, Inman News

Morgan Brown, Growth

"Appcues delivers on its promise, simple as that."

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Nic Mendoza

Co-Founder & Product Manager, Thrivehive

Nic Mendoza Thrivehive

Start Improving Your User Retention

Test out Appcues today!

Get a personalized tour of Appcues. Request A Demo

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