founded
customers served
END USERS REACHED
OUR STORY
In 2013, Jonathan Kim and Jackson Noel founded Appcues with a simple belief: great software should help people succeed without friction.
As products scaled, so did the challenge. Teams weren’t just trying to explain features; they were trying to drive awareness, encourage adoption, and keep users engaged over time.
Today, Appcues helps teams create experiences that drive growth. We work with product, marketing, and customer teams to guide the right users, at the right time, to move more users toward the actions that matter most, fueling sustainable business growth.
Driving meaningful outcomes at scale has defined Ryan’s career. At Appcues, he brings a clear focus on turning product experiences into measurable impact, helping customers grow revenue while creating real opportunities for the teams behind those results.
Fun fact: His happy place is adult coloring books, a surprisingly effective way to unwind and reset.
Kristen brings deep experience leading brand and marketing teams at companies like Help Scout and Wistia. At Appcues, she brings a people-first approach to marketing, shaping how the company shows up while building teams that care deeply about craft, clarity, and impact.
Fun fact: She's committed to doing the NYT Crossword daily and is way too competitive at Scrabble.
Berni is a seasoned leader with 20+ years of experience building and scaling products at companies like Amazon, Apple, TripAdvisor, and ButcherBox. At Appcues, she brings a customer-first lens to product strategy, pairing real user needs with what’s next in AI.
Fun fact: She dreams of one day owning a small bookstore with great coffee and even better conversations.
Chris has spent more than 30 years leading engineering teams at companies like Help Scout, Acquia, and Artisoft. At Appcues, he focuses on building software that’s built to last, balancing technical rigor with thoughtful design, real-time data, and emerging AI capabilities.
Fun fact: He applies the same care to holiday meals as he does to planning, spreadsheets included.
With more than 15 years of experience across industries from oil and HR to tech, Kaitie leads Sales with a deeply consultative mindset. At Appcues, she focuses on building high-performing teams and partnering closely with customers to help them reach meaningful outcomes.
Fun fact: She was almost cast on Below Deck Sailing and is still not over it.
Focused on what happens after the sale, Dan brings over a decade of experience leading Customer Success teams and building long-term partnerships. At Appcues, he brings a high bar for care and accountability, coaching teams to help customers realize real value and exceed expectations.
Fun fact: He once ran with the bulls in Pamplona and still chases a good adventure.
Shaping teams and culture has been Cailin’s focus throughout her career, with experience scaling people functions at companies like Buildium, Amwell, and Tomorrow.io. At Appcues, she brings a people-first approach to growth, helping the company scale with care, clarity, and high standards.
Fun fact: She once dominated elementary school hula-hoop contests and is confident she could reclaim the title.
Supporting growth at scale has been the throughline of John’s career, with over a decade of experience leading finance and operations at companies like Buildium, Tive, and CyberSaint. At Appcues, he brings clarity and structure to decision-making, helping teams move faster with confidence.
Fun fact: Numbers aren’t his only talent, he’s also a near-pro golfer and painter.
Get to know our culture and values, and see where you might fit.
