Product launches

We won't sugarcoat it: product launches are a lot of work! But after helping SaaS companies launch products for nearly a decade, we’ve learned a thing or two.

We took those learnings and packaged them up into frameworks, strategies, and videos to get you from discovery to launch day with ease. 🚀

" Nothing better than finishing the week off with a fun & insightful Product Launch course from Appcues 🎉 Really loved the section on Release Notes & in-app announcements as that is something I truly enjoy creating at Harver 😊 💖 "


Get schooled (and certified!) in product launches with a course

Mastering product launches begins with nailing the basics. Dive into our hands-on course to get started!
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Inside the course
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7 lessons
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1 hour
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Product Launches 101

This overview will cover the who, the what, and the when of launching new products or features. We’ll share best practices, break down real examples from leading companies, and give you the tips and tools you need to build a great launch plan. Buckle up. After taking this course, you’ll be ready for liftoff!

You'll learn:
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What a good launch plan—and launch day—looks like 
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How to enable and engage your organization pre-launch
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When to start planning, when to launch, and everything in between
product launches 101 WORKSHOP
Thursday October 12, 2023 at 1pm ET

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get inspired

Hear firsthand stories from experts who've been in your shoes

Can't figure out your launch timeline? Or what assets you'll need? Get the inside scoop straight from the experts on how they've successfully launched products.
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Tune into what leading experts are saying about product launches


Get started with our easy-to-follow templates and tools 🛠️

Time to put those lessons into practice. Save yourself some time and effort by using one of our ready-to-use templates or tools.

How do you create a successful product launch? ... You planet!

Get a custom launch plan in MINUTES using our free Product Launch Planner