template

Messaging framework template

A product marketing messaging framework to ensure clear, consistent, and differentiated messaging.

template type:

Notion

CONTRIBUTED BY

Anna Casey

Senior Product Marketing Manager

Appcues

50-100 EMPLOYEES
SERIES B
B2B
GET THE TEMPLATEDOWNLOAD TEMPLATE
Note from the contributor
Need to create an overarching company message, feature-specific message, or one-off framework? Either way, this doc can help you organize your thoughts and get started writing.

About this template

This framework is handy for whipping up messaging that sticks, captivates your audience, and propels your product to success. Align your GTM teams and stakeholders around a unified message to reduce confusion and improve overall effectiveness.

How to use this template: 

Identify your customer goals and pain points and then fill in the Notion prompts under each corresponding section.