What’s new

Learn about our latest feature releases, product improvements, and bug fixes.

Coming soon

  • The Salesforce integration (for Growth and Enterprise plans) is getting close to a beta release. Beta participation is at full capacity, but watch this space for full release in the next few months.
  • Support for localized flow content (for Enterprise plans) is also being prepped for future release. No dates yet, but it's an area of interest for us. We've heard lots of feedback about how important this is to your workflow.
  • A re-architected Themes page is on the horizon as well. The main goal is performance, but you'll see some new functionality as well.
  • Most product teams are in a product quality focus right now, and we are no different. We believe there are huge performance gains to be had with Appcues, and can't wait to deliver them to you. Workflows in Appcues will start getting speedier soon. 🏎️
  • We've been quiet on this for a while, but Team Mobile continues to crank away at Appcues for Mobile. Each week, we're getting closer to a really high quality product you'll love. If you're interested in the details, just reach out.

Want to test these new features? Sign up for our User Testing Day

Now in beta

  • The Reporting page is now in beta. It displays account-wide data for Flow errors and Flow Goal performance. Props to many, many customers–but especially Richard Beeson–for the inspiration. Contact us for a walkthrough if you're interested in learning more!
  • The Zapier integration is also in beta, and we've started releasing updates based on your feedback. If you're a Zap master (or even just a beginner) you can get the Appcues Zapier app set up from the integrations page.
  • We're testing new flow analytics over time charts—it’s time to reach out to get that beta enabled.

August 2019

Flow builder

  • Two major updates to the building experience: the component picker (for when you add a new component) was fully rebuilt, and we also introduced the Minibar, a re-designed menu for styling components. These are just the beginning, and we are thrilled to release them to you.
  • We shipped an update to the "Building on the wrong URL" experience, which we've been iterating on over the last few months. It should reduce confusing occurrences of the "Wrong URL" banner.
  • Event triggering (for Enterprise plans) now overrides existing flows. This was consistent feedback from our customers, so thank you!
  • We released several changes related to authenticating in the Flow Builder. Customers were having trouble with infinite redirects. Those should now be fully resolved. 😃


  • We tuned up Segments and Goals, related to the work we released in July. Thanks to everyone who provided such insightful feedback. 🙏
  • New User Permissions were rolled out fully for our Enterprise customers. Enjoy!
  • Small but mighty: the images we generate for your Flows now include custom buttons (they disappeared for a bit).

July 2019

Flow building

  • Modals, slideouts, and tooltips are now more responsive, so they look great on mobile. 📱
  • Better loading experience for templates sidebar.
  • Made the build URL more lenient, so you can get started with flows quicker and easier. More time for important conference calls.
  • Screen reader improvements to Appcues hotspots and tooltips. They now announce their presence in a helpful way.
  • Brand new inspirational flows that highlight tried and true patterns you can try with a few clicks. 😎
  • A sleeker, simpler the flow preview experience. 
  • Re-design for component options menu in the Flow Builder. Moved the "button" option out of "Advanced" and near the top of the list. Much easier to find! 👓
  • We also tweaked the entrance animations for modals and slideouts.

Flow settings & management

  • Super charged segments and goals. Track how many of your users qualified to be in them, and see a sample of the most recent users. ⚡
  • Brand new Flywheel segments, displayed on the segments and overview pages, to help you track how your users are moving through the steps in the user journey. Moving customers from Evaluators to Champions is the key to healthy growth. 💪
  • For segments, after setting conditions, you can estimate how many of your users might qualify for them in the future. 🔮
  • Widened the segments dropdown, so segment names should fit better.
  • Better grouping of items in select menus, so multi-line items are easier to read.
  • Improved contrast on all action buttons across the dashboard, for accessibility and readability.
  • Added segment descriptions, so teammates can leave context for each other.
  • Created and updated by tracking for segments, to keep track of what your teammates are up to. 
  • Display the list of flows using each segment, so you can visualize what users in that segment will see.


  • Extend the maximum NPS CSV export dates to 180 days. (Oh, and a new label to make it more discoverable.)


  • Made some changes to how we parse what end users put into forms, and it's led to a dramatic reduction in time spent preparing data to be shared.
  • The qualifier got a major speed bump, so flows will show even faster. We're not nearly done on this yet.
  • Tuned up the performance on the goals page, it's loading much faster now. 🚤

June 2019

Flow Builder

  • Streamlined workflow for new flow creation. Removed several clicks, unused use case templates, and made it possible to select a flow template in the first step. It's great.
  • Updates to Saved Templates. Made them easier to differentiate for re-using.
  • Fixed an issue where < and > didn't show up properly in buttons. Was related to a previous security improvement we put in place. Security, it's hard.
  • That fun little Appcues button that followed you around the internet is now gone. We called it Floaty internally. It is no more. Bye Floaty.
  • Reduced the number of events we include in evaluating flow triggering. Everyone should now enjoy a 50ms improvement in flow display. #progress!
The updated dashboard


  • A complete facelift of all pages on our new design system. Every page was updated. I'm partial to the color on the overview page, it not only looks amazing but helps concentrate attention on those top-level metrics.
  • The new authentication service was rolled out to all users. This was related to logged in errors when switching back and forth between the web dashboard and flow builder, and also issues when building flows and then losing progress.
  • A redesigned subscriptions page was released, to make it easier to understand what comes with each plan. Thanks for the feedback on this!
  • Also updated: the goals empty state. This feature is really valuable, but hard to discover. We're starting with a more descriptive empty state.
  • Better navigation update inside flows, to make it faster to jump between settings and analytics pages.

May 2019

Flow Builder

  • A much faster Flow Builder: Several infrastructure changes we've been preparing for the last few months went live in April, and means the Flow Builder loads faster than ever.
  • Totally revamped step templates. To help you create great flows faster, step templates come with helpful placeholder copy and images.
  • We also created a new template for tooltips and hotspots called Iconic. Create a simple tooltip with an image fast. Simple is beautiful.
Image of a tooltip from Appcues
  • A litany of small usability changes to the sidebar behavior. While none are big, in aggregate they save whole bunches of clicks moving forward. As an example, new steps inherit the theme from previous steps. 🎉
  • Moved the "Progress on click of" setting for tooltips up in the sidebar. It was getting buried.


  • The Flow settings page layout was updated - it's now more understandable and makes room for planned future powers. 💥
Screenshot of the updated settings for publishing a flow on Appcues
  • More iteration on the installation experience, continuing to make that a clearer experience for new users.
  • Improved segment deletion prompt: now we tell you which flows are being targeted by a segment you're trying to remove. Sorry we made that so difficult!
  • We now detect and warn you about using ad blockers that prevent installation with Segment. Whew, that was a weird bug.
  • CSV exports of your NPS data now include every user property for every response row. Be a know it all. 🤯
  • Pretty much every modal in the app got a facelift, thanks to the hard work of Mary-Kate!
  • The sign out button is now much more visible and discoverable from your settings. Holy cow that thing was hidden! 🐮

April 2019


  • We released a change last week that restricts the use of custom javascript in your flow content. This is to prevent cross-site scripting attacks from being embedded in Appcues flows. This was already not recommended, but now it's not possible at all. Existing flows are grandfathered in, but if this is something you rely on, please reach out to our support team. This change will keep end user and Appcues data safe.


  • Improvements to "getting on the right page for building" experience, for folks with dynamic URLs or who are sharing the building across team members.
  • Small update to the buttons in the sidebar: they look much better now.


  • Updates to CSV Exports: we now include all properties that match "mail" and include them in the export.
  • Another update to CSV Exports: NPS exports will now include just one line per response, and only a handful of the most useful columns.
  • "Just Form Responses" exports are now only form responses: if the user didn't submit a form response, they won't be included. That will clean those exports up dramatically. One thing to note: if no users submitted a form response, you'll end up with an empty export. Which could be lonely. Hopefully someone responded.
  • Additional changes to our install flow were released. Really important people get installed right. Get in touch if you think your install could use a review 👀

March 2019

Web App

  • We rebuilt a number of pages in the dashboard, making them faster and more responsive on all screens. The account page, integrations page, and subscriptions pages are now super snappy.
  • A big update to our installation process was released. This will make it much quicker and more straightforward to get started with Appcues. Thanks to everyone who provided feedback on the old one, and to everyone who refers friends to Appcues!
  • A new flow analytics engine was released. Flow performance data for accounts of all sizes is now loading much faster.
  • A brand new option for CSV exports: you can now get form responses only. This will dramatically reduce parsing time for anyone just looking for form entries.

Flow Builder

  • Step settings in the Flow Builder got a major facelift. The goal is to make them easier to understand and use.
  • We've been iterating on the banner that displays when you try to edit your flow on the wrong URL. This can happen to teams that share flows, or build them on dynamic URLs.
  • Default page targeting for flows has been updated. When you build a new flow, page targeting will be automatically set to equal the page you built the flow on. This will prevent anyone from accidentally publishing a flow to all pages (yep, it's happened to us).


  • We made a number of improvements to the installation and app syncing process. Thanks to all the early customers who provided feedback and bug reports.
  • We improved targeting experience for placing tooltips. You can now get live feedback on uniqueness of selectors on the page.

February 2019

New tooltip placement prompt for clearer guidance

At a recent User Test Fest, we learned it’s unclear how placing a tooltip works—especially to new users. After considering larger changes, we settled on simple guidance in the bottom bar, which appears while placing a tooltip.

Better error states across the product

We know that things can still go wrong, even with all the work we’ve done to resolve issues over the last few weeks. When they do, we’re going to give you a heads up about what’s happened—and what you should do next. Both the Flow Builder and the dashboard got new error states in January. Our hope is that you’ll never be left feeling stuck or unclear about what to do next.

Even more news


  • Checklist building page refactored— it’s now much, much faster to build and edit Checklists.
  • Error state handling in the dashboard. No more crashing!
  • Resolved more than 30 small issues and bugs—so many improvements, big and small.

Flow Builder

  • Improved the loading experience—it’s now even faster!
  • Improved communication about connectivity issues.
  • Refactored of all the key experiences to make them more reliable.
  • Rebranded and improved onboarding experience.
  • Squashed 12 bugs—should be a big step forward in improving the flow building experience.


Improvement to permalink resiliency—permalinks now work even in apps with fast redirects.

January 2019

Helping users understand how to build flows across pages

  • After a user makes a page change for the first time, we now render a tooltip above the action step to educate users about the new page change type
  • We have another video overlay! This one renders for new users that click Navigate for the first time. This video shows users how to make page changes.
  • We redesigned the action settings modal by eliminating all of the on-screen text and moving it into hover tooltips. Also, the modal now provides links to the page change docs and video overlay in case further clarification is needed.

Improved analytics

We updated the analytics processing and delivery system to make it faster and match accurately with the exported analytics.

Faster Test Mode

We pushed some changes that make the test mode redirect (the new page that opens and loads your test) significantly faster in most cases.

CRX bug fixes - A more resilient Flow Builder

We made tons of improvements and bug fixes to the Flow Builder this month.

  • We’re smarter about how we access steps within a page container.
  • We handle old user id’s that had malformed strings in them.
  • We better load TypeKit for our customers that use custom fonts.
  • We safely render templates even when they haven’t fully loaded yet.
  • We don’t try to add event listeners to hotspot and tooltip group frames if they don’t exist.
  • We fixed a bug that caused the CRX to crash on fine-tuning tooltips.

New SDK version

  • This version will more thoroughly close out the Action Driven Tooltip (ADTT) so that the flow can proceed to the next step.
  • If a user navigates too quickly across pages, this version saves the navigation in the SDK’s flow state in a better way. It more reliably carries that action across pages and waits for the correct one to match (or until the page check limit is reached).

December 2018

Easier testing and flow collaboration with Test mode

Appcues test mode allows you to quickly and easily test flows live on your site, just how they'll appear to end users. You can also share test mode links with collaborators, so they can see your flows live without needing an Appcues login or the Flow Builder installed.


Clearer button to launch the Flow Builder from the Dashboard, and it now opens in a new tab(eds note: thank you all for the feedback on this).

Better error states across the product

We know that things can still go wrong, even with all the work we’ve done to resolve issues over the last few weeks. When they do, we’re going to give you a heads up about what’s happened—and what you should do next. Both the Flow Builder and the dashboard got new error states in January. Our hope is that you’ll never be left feeling stuck or unclear about what to do next.

Flow Builder

  • New error state for the Flow Builder. When something goes ‘bump’ in the night for the Flow Builder, now you’ll be the first to know.
  • More educational content in the Flow Builder, this time for Page Changes.

November 2018

More Dashboard updates for brand alignment and usability

Following up on the October 2018 updates to our Appcues brand, we’ve continued making changes to our in-app Dashboard to make usage more consistent, increase the speed of search and filter on the Flow List, and color and style updates to better align with the brand. These changes also include a few UI bug fixes and a visual overhaul of the NPS product.

More flexible user navigation through flows

In November, we released “Let the User Navigate” functionality for page changes within flows. With Let the User Navigate, the user will be able to interact with the current page, and even navigate to a page outside the flow. If they end up back on a page that matches the expected path, the flow will continue. Let the User Navigate also introduces support for wildcards, so matching dynamic sections of URLs is a snap.


  • The default domain for targeting purposes will now be the domain the flow was built on. We learned this was far superior to defaulting to “Everywhere my Appcues embed script is installed”.
  • Related: if you remove the last domain in your targeting settings, “Everywhere my Appcues embed script is installed” will no longer be auto-selected. Another change to soothe anxious nerves.
  • Flows will no longer show by default in the in-app widget. This was a big headache for customers who were using this beta functionality.

Flow Builder

  • The “Add step” button is now displayed inside the current page group, alongside the steps on that page. Our goal is to make it clearer where you are adding steps, and be able to add steps into the middle of a flow.
  • Similar to the Dashboard, we made a number of branding consistency and usability updates to the Flow Builder.
  • We spotted some templates that didn’t have preview images, which made it a bit scary to add those to your flow. No more!
  • A few improvements to the reliability of the Flow Builder. No need to go into nitty-gritty details, but it should work more reliably, and more improvements are planned.


  • A user tracking bug we had with anonymous users have been resolved. This is now working as intended.
  • 4 bug fixes for Checklists, including an update to the Google Analytics integration.
  • The SDK now serves CSS from a CDN, rather than directly from the API. This should save ~100ms per request in most cases. Faster is better.

October 2018

We glowed up!

We’ve been hard at work on this one, and we’re excited to share the results! Appcues is growing quickly, and it was time for our brand to evolve as well. Both the homepage and app dashboard underwent a major re-design, which is still rolling out. You’ll start to see a lot of “blurple” around these parts and we hope you love it!

The app re-design is rolling out slowly, but you can activate it anytime by clicking the banner on your dashboard.

Custom date range for CSV export (and export re-design)

Lots of customers generate CSV exports of their flow analytics to get in-depth information on how each step of their flows are performing. We gave the export experience a fresh UX update, and added a _custom date range_ option, so you can get exactly the data you want. One more tiny change with a big impact: exports are now normal 'zip' files, rather than funky 'gzip'. Should save some time for the spreadsheet-obsessed out there.

Events & Properties re-design

Events and Properties are an important part of proper targeting. We re-designed the layout of the page, to make them more readable and easier to use. They are split out into three separate categories (Events, Custom Properties, and Auto-Properties) to make it clearer which properties you control, and which are sent in automatically by Appcues.

Page Changes now added automatically

Get excited, multi-page flow builders, the building experience is about to get much easier. A Page Change action will now get added to your Flow automatically when you navigate to and start building content on a new page. As part of this update, we also removed the modal that popped up when you navigated to new URLs. Because it was scary 👻.
This is just the start. Over the next few months, we plan to continue improving the experience of building flows. We’ve snuck a few other small adjustments already, like moving the Step Settings button over to make room. Stay tuned for more!

Other Flow Builder changes this month

  • It’s now much more straightforward to delete a single step, rather than the whole group. No more accidentally deleting your hard work.
  • We removed Record mode from the Flow Builder. In it’s place, we’re working on a brand new “Test Mode” that you’re going to love. Get in touch if you want to beta test!

September 2018

Checklist beacon offset

In addition to the left and right default positions, you can now customize the positioning and choose to place your beacon anywhere in your app.

Checklists wait for other content to finish first

Checklists don’t block other Appcues patterns anymore. The Checklist now patiently waits for flows with modals and slideouts to complete before appearing.

Checklist Appcues.show()

You can now manually trigger an Appcues checklist just like a flow. As checklists are different from flows and are inherently persistent, once manually triggered, the checklist will appear on all installed domains/subdomains regardless of targeting. To end this behavior, use Appcues.clearShow()

Other changes from this month

  • Show Step and Step Child IDs somewhere in the CRX (#426)
  • Fixed a nasty bug with flows ending prematurely after an action-driven tooltip into a page change.
  • The page targeting helper now support wild card domains
  • Share button is now 'Permalink' (better reflecting what it's for), and the Edit button has been moved down to be across from the Preview URL.
  • The "Publish Flow" confirmation modal now scrolls properly, so customers on small screens can still access the publish button.

August 2018

Checklist: All text now editable

All the text on your checklist, including button text, is now customizable.

Checklist analytics went live

You can now measure the performance of your checklists once you have published them.

Flow list tag management

Now you can assign tags to your flows. The original categories that we had earlier are now used as tags for your flows.

July 2018

Little card in the targeting page

Tells you more about events and properties, will give you data type and example values.

New subscription page went live

Customers on modern plans should be able to see their plan details, MAU info, billing details and Billing History.

Checklist: Sequential checklist support available

If there are certain steps that you want your customers to take in a specified order, you can toggle the checklist so that an item cannot be initiated until the preceding has been completed.

NPS data export went live

You can now easily export a CSV for your NPS data.