Join Appcues, Heap, and our shared customer Xandr, a unit of AT&T, in a conversation about establishing the right internal processes to harness and scale the power of user behavioral data to drive product adoption.
In this session, you’ll hear from Natasha Desai, Director of Product Management at Xandr, Eric Keating, VP of Marketing at Appcues, and Carly Agar, Strategic Customer Success Manager at Heap.
We’ll dive into the practices and strategies Xandr applied to:
Build out a reliable, trustworthy data infrastructure to increase buy-in across stakeholders including engineering, product and design/UX
Master data governance, so everyone understands what’s been tracked and is aligned on adoption and growth goals
Coordinate and align the “engagement trifecta” (product, engineering, design) to design the right engagement strategy
With Appcues and Heap working together, it’s never been easier to understand your users and create personalized, in-app experiences that boost engagement and adoption within your product.