Product-led growth maturity is about how you grow your business at each stage of your user's lifecycle. Your overall PLG maturity profile is the sum of your performance, but it's important to assess each stage.
Let's dig into the details of your results for each stage of the PLG Flywheel. For each section, we provide actionable recommendations and resources to help you take the next steps to transform your business to become an elite product-led company.
According to a Forbes research piece, 89% of consumers do research online before talking to anyone from your company.
According to OpenView, the median enterprise value (EV) of PLG companies is 2X higher than the public SaaS index as a whole. That means that users stick around longer and even refer the product to others.