Appcues and the Product-Led Growth Collective PLG Maturity Assessment
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RESULTS

Here's how you scored on every stage of your user journey.

About your results

Product-led growth maturity is about how you grow your business at each stage of your user's lifecycle. Your overall PLG maturity profile is the sum of your performance, but it's important to assess each stage.

More about the product-led growth flywheel →

maturity assessment results example

DETAILED RESULTS

Your plan to become an elite product-led company

Let's dig into the details of your results for each stage of the PLG Flywheel. For each section, we provide actionable recommendations and resources to help you take the next steps to transform your business to become an elite product-led company.

89%

According to a Forbes research piece, 89% of consumers do research online before talking to anyone from your company.

2X

According to OpenView, the median enterprise value (EV) of PLG companies is 2X higher than the public SaaS index as a whole. That means that users stick around longer and even refer the product to others.

Next steps you can take:

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Recommended playbooks for this stage:
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44%

Only 44.3% of SaaS businesses measure activation.

30%

Most SaaS businesses (52.8%) report an activation rate of less than 30%.

Next steps you can take:

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Recommended playbooks for this stage:
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9%

SaaS products have a median "stickiness" of 9.4%—or only 2.8 days of activity per user per month.

55%

55% of businesses report that their average user utilizes fewer than half of their features.

Next steps you can take:

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Recommended playbooks for this stage:
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34%

On average, SaaS companies get 34% of new ARR from upsells and expansions.

8X

It's almost 8X cheaper to retain an existing account than it is to acquire a net new customer.

Next steps you can take:

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Recommended playbooks for this stage:
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<10%

Majority of SaaS businesses report that <10% of their customers leave positive reviews on public platforms.

92%

92% of B2B buyers are more likely to purchase after reading a trusted review.

Next steps you can take:

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Recommended playbooks for this stage:
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Next steps

Send these results to a colleague and ask them to complete the assessment. Maybe you’ll come up with different results, which could indicate a misalignment in the understanding of PLG.