THE FUTURE OF APPCUES IS HAPPENING NOW

Evolving to meet the moment—and what comes next

There's a gap between knowing and doing. Between the experience you want to deliver and what actually happens. That gap? That's where growth stalls.

We're transforming Appcues around what actually matters: your outcomes, today and tomorrow. Experience creation becomes automatic. Learning beats measuring. And every interaction meets users where they actually are—not where you hope they'll be.

This isn't iteration. It's transformation. Scroll down to see how we're closing the gap.

ryan barry, ceo appcues
How we're closing the gap
1
Creation becomes automatic

Go from idea to live experience—faster than ever. From flexible building for branded experiences to AI that creates them for you. The future is your context meeting our expertise, automatically.

2
Meet users where they are

Your users don't follow linear paths. They jump around, loop back, get stuck. Guide each one down the right path with smart automation that adapts in real-time to actual behavior.

3
Learning beats measuring

Every experience gets smarter, optimizing continuously to improve your outcomes. See what's working, make changes, and manage it all from one organized home.

Learning beats measuring
Web/Mobile
See every email result at a glance
WHY IT MATTERS:

Track sends, opens, and clicks for every workflow email in one streamlined view—so you know instantly what resonates and where to iterate next.

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Learning beats measuring
Web/Mobile
Keep your Appcues instance organized
WHY IT MATTERS:

Group Flows, Surveys, and other content into tidy folders, making it easy for any teammate to find, edit, and ship in seconds.

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Creation becomes automatic
Mobile
Unify mobile experiences with branded styles
WHY IT MATTERS:

Apply unique, reusable themes to every mobile flow without touching code, keeping screens perfectly on-brand even as designs evolve.

Meet users where they are
Web
Run tailored NPS surveys
WHY IT MATTERS:

Spin up multiple NPS surveys with custom styling, localization, and logic to capture nuanced sentiment across different segments and products.

Meet users where they are
Web/Mobile
Create multi-channel Workflows end-to-end
WHY IT MATTERS:

Plan, build, and launch cohesive journeys with email, push, and now in-app messages—all from a single visual canvas.

Creation becomes automatic
Web
Build Flows with total flexibility
WHY IT MATTERS:

Use a reimagined drag-and-drop builder to craft tours, tooltips, slideouts, and more for the exact look and feel you want—no CSS required.

Meet users where they are
Web/Mobile
Guide users with advanced branching
WHY IT MATTERS:

Send each user down the most relevant path using conditional logic that reacts to real-time behaviors, attributes, or experiences seen.

Creation becomes automatic
Web
Let AI build and edit for you
WHY IT MATTERS:

Describe your idea in plain language and let AI generate a fully-formed flow, freeing you to polish the details instead of starting from scratch.

Experiences that respond
Web
Add inline experiences alongside your UI
WHY IT MATTERS:

Embed banners, tips, or custom content directly in your product’s native interface, creating contextual help that feels truly built-in.

Note: This page includes select highlights and is subject to change.