GoToWebinar helps thousands of businesses create amazing webinars for their audiences. Whether you’re creating customer education resources, demand gen campaigns, or one-to-many sales activations, GoToWebinar’s platform has you covered.
Instead of driving attendees with the standard channels (email, ads, marketing campaigns), you were able to engage prospects when they’re most likely to convert?
In-product communications convert significantly better than email. With Appcues, you can publish webinar campaigns in the product, when users are already thinking about your brand and subject matter.
MQL’s, Webinar Attendees, Trial conversion, Pipeline generation
Create your gotowebinar campaign
Create a new demand source for the links you’ll use in your Appcues content
Create a segment of potential attendees (for example, all non-customers, or enterprise headcount trialers)
Build your Appcues experience, customizing with properties like {first_name}, or {company_name}.
Publish and watch the registrants roll in!