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Richard Banfield

CEO and Co-Founder of Fresh Tilled Soil

Richard recently published Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which he coauthored with Nate Walkingshaw and Martin Eriksson. He also authored Design Leadership and Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with C. Todd Lombardo and Trace Wax. Richard is the CEO and co-founder of Fresh Tilled Soil, and under his leadership Fresh Tilled Soil has delivered UX and product design to 700+ clients across the world. His colorful life experience includes being an officer in the army and a dive master on the remote Islamic Republic of the Comoros.

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