How Two Companies Hooked Customers on Products They Rarely Use
How do infrequently used products bolt on a habit-forming customer experience? Nir explores two ways.
Want to Design User Behavior? Pass the ‘Regret Test’ First
What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale?
Your Ability to Focus Has Probably Peaked: Here’s How to Stay Sharp
Attention isn't as simple as it seems. Explore why you're having trouble ignoring distractions and what to do to boost focus.
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