Margaret Kelsey
Margaret Kelsey is a content marketer at Appcues. Before Appcues, she built content programs for InVision’s design community for 3.5 years and has roots in painting and PR. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.
UX Design

Why Your Users' Brains Love Checklists

Checklists improve UX by managing complexity on behalf of the user. Learn all of the psychological principles behind why brains love them.
Product Management

How PMs Can Change Organizational Behavior: A Q&A with Janna Bastow

We sat down with Janna Bastow to find out how to align your internal organization, inspire coworkers/stakeholders, and prioritize change.
UX Design

How to Bring Your Product to Life with UX Writing

Your product is ready to go: The layout is intuitive, the style is elegant, and the flow is seamless. But how does your product sound?
UX Design

How Firstbird Uses Appcues for UX Personalization

Firstbird had trouble scaling UX personalization—that—until they adopted Appcues. Learn 3 business-changing benefits Firstbird experienced.
UX Design

10 Examples of Really Good UX that Help Teams Learn About Users

Like all great expeditions, growing your product takes time and resources. So we put together a constant stream of evidence and inspiration.

21 Innovative Growth Strategies Used by Top Growth Teams

Learn how innovative teams deploy growth strategies to achieve massive growth with examples from IBM, Airbnb, Segment, Twitter, and more.
UX Design

3 Underrated Fundamentals of UX

The best designs are experienced rather than seen. Learn these 3 underrated UX fundamentals to improve your product.
Customer Experience

Defining a Customer-Driven Company

No matter if you're in marketing, product, or sales, here's how you can make your company more customer driven.
Customer Experience

4 Questions to Ask Users Along the Customer Journey

Learn how to ask questions across the customer journey—from acquisition to retention.
Customer Experience

6 Tips to Make User Testing a Breeze

Don't know where to begin with user testing? We put together 6 tips to make your first test a success.
Product Management

3 Digital Product Trends That Will Shape 2018

We’re calling 2018 'The Year of The Democratization of Product'—and we’re seeing 3 major trends in product contribute to it.