Margaret Kelsey
Margaret Kelsey is a content marketer at Appcues. Before Appcues, she built content programs for InVision’s design community for 3.5 years and has roots in painting and PR. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.
Growth

The 6 SaaS Growth Metrics That Matter

Acronym alert! Here, we look at the 6 most important growth metrics for SaaS companies and how you can use them for sustainable growth.
Growth

Not All Churn Is Bad: 5 Types of Churn You Can Learn From

Churn isn't all bad. Here's how to stop panicking and start learning from your churn rate.
Growth

How to Achieve Product-Market Fit for Your SaaS Company

If the product fits, market it! Here, we look at what achieving product-market fit actually looks like for a SaaS company.
Growth

6 Ways to Increase Product Engagement for Sustainable Growth

How to make sure your users take meaningful actions within your product, again and again.
UX Design

How to Design an Intuitive UI When No One Knows What Intuitive Means

Intuitive UI. You know it when you see it, but how do you actually design for it?
UX Design

8 Examples of Really Good UX that Encourage Users to Take Action

Good UX doesn't just point users in the right direction—it motivates them to take the actions they need to get the most out of your product.
Product Management

Simplicity Isn't Simple: How Complexity Is Managed on Behalf of Users

To achieve profound simplicity, you first need complexity. Here, we look at the hidden intricacies behind several seemingly simple products.
Growth

How Adopting a Hybrid Product Development Strategy Supports Growth

A hybrid product development strategy can bring a team together, encourage fresh ideas, and help a product grow. Here's how to get started.
UX Design

Getting Gamification Right: How to Gamify without Gimmicks

Good gamification is delightful; bad gamification will frustrate and alienate your users. Here's how to get it right.
UX Design

Why Your Users' Brains Love Checklists

Checklists improve UX by managing complexity on behalf of the user. Learn all of the psychological principles behind why brains love them.
Product Management

How PMs Can Change Organizational Behavior: A Q&A with Janna Bastow

We sat down with Janna Bastow to find out how to align your internal organization, inspire coworkers/stakeholders, and prioritize change.
UX Design

How to Bring Your Product to Life with UX Writing

Your product is ready to go: The layout is intuitive, the style is elegant, and the flow is seamless. But how does your product sound?
UX Design

How Firstbird Uses Appcues for UX Personalization

Firstbird had trouble scaling UX personalization—that—until they adopted Appcues. Learn 3 business-changing benefits Firstbird experienced.
UX Design

10 Examples of Really Good UX that Help Teams Learn About Users

Like all great expeditions, growing your product takes time and resources. So we put together a constant stream of evidence and inspiration.
Growth

21 Innovative Growth Strategies Used by Top Growth Teams

Learn how innovative teams deploy growth strategies to achieve massive growth with examples from IBM, Airbnb, Segment, Twitter, and more.
UX Design

3 Underrated Fundamentals of UX

The best designs are experienced rather than seen. Learn these 3 underrated UX fundamentals to improve your product.
Customer Experience

Defining a Customer-Driven Company

No matter if you're in marketing, product, or sales, here's how you can make your company more customer driven.
Customer Experience

4 Questions to Ask Users Along the Customer Journey

Learn how to ask questions across the customer journey—from acquisition to retention.
Customer Experience

6 Tips to Make User Testing a Breeze

Don't know where to begin with user testing? We put together 6 tips to make your first test a success.
Product Management

3 Digital Product Trends That Will Shape 2018

We’re calling 2018 'The Year of The Democratization of Product'—and we’re seeing 3 major trends in product contribute to it.
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