How Infomercials Nail the Jobs-to-be-Done Framework
“But wait, there’s more…”
How TurboTax Makes a Dreadful User Experience a Delightful One
Let’s start with the good news: When Donald Trump assumes his gold-plated throne in the Oval Office, 50% of US households will file their...
How Storyboard That Increased Free Trial Conversion by 112% Using Appcues
With a small engineering team, user onboarding was difficult to prioritize for Storyboard That.
How HubSpot Used Appcues to Make its Users More Successful
Appcues is so powerful because it allows us to build our product marketing campaigns into a user’s natural workflow.
Why 'Feature Blindness' Is Killing Your App's Retention and How You Can Fix It
Digital advertising spend approached $60 billion dollars in the year 2015—meanwhile, more than 80% of ads go ignored. Ironically...
The 5 Best User Onboarding Examples
“So, who has the best user onboarding experience?” We get this question all the time. And the answer is, well, complicated.
Why User Onboarding is the Most Important Part of the Customer Journey by 2.6x
User onboarding is crucial. Here's the best strategy to retain users throughout the customer journey.
3 Fundamental User Onboarding Lessons from Classic Nintendo Games
Game developers in the 1980s didn’t just need to teach people how to play the games they made, they needed to teach people how to play...
The Night Before Launch Day...
Twas the night before launch day, when all through the team, Not a distraction in sight, not even a meme.
5 Notable Changes Slack Made to its User Onboarding Experience
It’s been over a year since Slack emerged as the darling of the SaaS world. During this meteoric rise, the messaging...
Minimum Viable User Onboarding
For a small startup with limited resources, optimizing your user onboarding experience can be a daunting task. In fact, I typically...
Atlassian's $5.5 Billion User Onboarding Magic
When the Atlassian team rang the opening bell on the NASDAQ last week, investors around the globe had the opportunity to park their...
How Our Pricing Increase Emails Grew Sales 263%
On the last day in July, team Appcues rejoiced in some much deserved celebration. It was our largest sales month ever...
Market Broader, Gain User Insight, & Preserve Your Brand with this Onboarding Growth Hack
Falling short on your software promise is the worst. Your users are your lifeblood, and if you cannot provide them value, what once...
4 Copywriting Principles that will Make New Users Like You
Supercharging New Users' Desire with Variable Rewards
If I asked you for a dollar and promised 94 cents in return, would you do it?
Leveraging User Psychology for User Onboarding, Part Two
Leveraging User Psychology for User Onboarding, Part One
Long before A/B testing became commonplace in user onboarding for digital marketers...
Onboarding New Users—An Interview with Samuel Hulick
When it comes to onboarding new users, it’d be difficult to find anyone who knows more than our friend Samuel Hulick.
The Three Sources of Motivation for User Onboarding
In this lesson, we’re going to use what we’ve learned about designing for real customers to dive even further into user psychology.
Onboarding Existing Users
Let’s say you’ve built a great community of users who love your product and engage with it often.
Intro to User Onboarding
Let’s say you just started a SaaS company or online business. You spend countless hours researching the industry, talking to potential...
Shortening Your Time to WOW
In the last lesson, we covered the importance of finding your WOW moment. That moment when a user say “WOW, this is awesome” ...
Finding Your Product's First WOW Moment
As we stressed in the Introduction to User Onboarding, the main ingredient of a great onboarding experience is creating a WOW moment
The Growth Timeline
As humans, we evaluate software in much the same way as we evaluate relationships with other humans.
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